Prada was founded in 1913 the first boutique.In 1978 it has a long history of famous brand is endowed with new elements of development and vitality

Prada was founded in 1913 the first boutique.In 1978, it has a long history of famous brand is endowed with new elements of development and vitality.Miu ccia (horse, prada's granddaughter) and then with a lot of luxury products production experience Patrizio Bertelli set up business partner relationship.70 s fashion environment change, Prada nearly is on the verge of bankruptcy.1978 Miuccia and his husband, Patrizio Bertelli, common to take over the Prada and lead the Prada towards a new milestone.Miuccia Prada's chief designer, through her talent fashion talent constantly deducing the legend of challenges and innovation.And Patrizio Bertelli, a creative entrepreneur, not only established the Prada worldwide product distribution channels, and batch production system, at the same time also will ably Prada traditional brand concept and modern advanced technology perfect union.
In Miuccia took over, Prada is still a small brand spread in Europe.The handed down from generation to generation in the family without some kind of innovation and breakthrough, is easy to fall.Miuccia looking for novel and traditional leather material, after many attempts, from the air parachute found in using the material of nylon cloth, foundation for the qualitative light, durable and so "black nylon bag" was an instant hit.
In the 1990 s, under the "Less is More" minimalist should be born, and Prada contracted with a uniform design of aesthetic coincided with trend coincides with mine.Launched in 1993, Prada, qiu dong series of men's wear and men's shoes, suddenly, the men and women, accessories become the pursuit of the best style popular contracted and contemporary fashionable.In the late 1990 s, leisure sports fashion fever, Prada Prada Sport series, both functional and fashionable design, caused by a tornado.After more than 20 years of efforts and struggle, the brand constantly development and evolution.With Patrizio Bertelli tacit understanding cooperation, by Miuccia Prada has developed from a small family business to become the world's top luxury brand.A total of 166 direct operated Prada and Miu Miu boutiques spread around major cities and tourist attractions.Central plaza is located in Hong Kong through the mountain building is the 170th Prada boutique stores.These "light green boutique" for its unique design is a combination of functional and elegant temperament, perfect to foil a Prada excellent products.Prada Epicenters flagship store, set style, is the shopping and the cultural integration is a new attempt.Prada group have Prada, Jil Sander, Church s, Helmut Lang, Genny and Car Shoe very prestigious international brands, also has the Miu Miu brand exclusive licenses.All of the products under the Prada group processing production are made by Italy Tuscany region under the jurisdiction of the Prada Spa, this region is recognized as the top leather and footwear production process and technology.For batch production, Prada didn't let up to the requirement of high quality, never compromise on quality point of view is the enterprise concept for Prada.On June 24th, 2011, prada listed in the Hong Kong stock exchange.